Since we're a community brand and our goal is to inspire and help as many athletes as we can, we want to give something back and grow together with strong and nice sportswomen and sportsmen. We're getting messages every day through Instagram, mail and other social media channels saying "How do I get sponsored by GORNATION?", "How can I become a GORNATION athlete?" or "Where can I join Team GORNATION?". This article is here to bring clarity and a guideline for everybody asking the same questions.
2015 was the beginning of the GORNATION journey and since then we learned a lot about how to build successful and solid collaborations with athletes around the world. The most important attributes an athlete should have from our experience are:
There are different stages of sponsorships at GORNATION and we want it to make as clear and transparent to you as possible. To show this visually we're taking the changed GORNATION logo:
The pyramid starts with the GORNATION Ambassador who is an athlete who has at least one of these two attributes:
A GORNATION Ambassador can apply for regular free products in exchange for posts and stories on social media, content like photos and videos with GORNATION products and representing GORNATION during events and competitions. If the first two periods of three months each are spent successfully, you're offered to become a GORNATION Talent and to join Team GORNATION.
A GORNATION Talent has spent six months successfully as a GORNATION Ambassador and succeeded to deliver value. He has a deeper relation to the brand, is officially in the Team GORNATION Chat, is exclusively invited to Team GORNATION Events and gets clothing with his own name on them. He gets sent the new GORNATION collections before release and will be one of the first ones having it. A GORNATION Talent thinks long-term and doesn't just want some free clothing pieces. He is part of the brand and grows with it every day!
The GORNATION Pro Athlete is the most rare form of sponsorship. The athlete needs a bigger audience and following, needs to compete at international professional competitions and therefore has a professional level of power and skills. GORNATION Pro Athletes receive financial support to support their travel and competing lifestyle, in addition to exclusive clothing pieces with their names, invitations to exclusive events only for Team GORNATION members. For this level of sponsorship you need to have at least 20-50k active followers on Instagram/YouTube, upload high quality posts and have a deep relation to your followers (because quantity doesn't mean quality). There are only limited spaces for Pro Athletes to guarantee the best treatment and the quality of the team spirit.
Do you want to join our movement? Do you want to grow Calisthenics and Street Workout with us? Do you meet the criteria above and want to apply for a limited sponsorship?
Then contact us at firstname.lastname@example.org and we will check your application and come back to you.
Keep growing Gorilla!